CONTEXT – ABOUT THE ONGOING PROJECT IN SWEDEN

Sweden has a long, vibrant tradition of weaving. To preserve, develop and pass on the enormous amount of weaving know­how that exists today, we wanted to develop an interactive, participant­ driven, digital platform. Social media is developing rapidly and offer the opportunity to all who wish to spread their message. During the project, the focus has moved from a digital platform to educating among the participants how to use social media to communicate and disseminate knowledge about weaving. This has resulted in individuals and organizations have started their own digital platforms and weaving shown in new contexts.

The concept for Swedish participation in the project is based on the results that have emerged from two surveys carried out in 2012 and 2013. These proved that there is a great deal of interest in making weaving accessible to more people, especially the young. In addition, there is a great deal of commitment to further collaboration, particularly interdisciplinary collaboration, among players involved with weaving. The surveys were carried out in the county of Västra Götaland, one focusing on Sjuhärad, on behalf of the Studieförbundet Vuxenskolan adult education association and the Slöjd i Väst a craft promotion organization. Väv i Väst, the Handweavers’ Association, was a collaborative partner and Leader Sjuhärad part­ially financed one of these two surveys.

As such, the Swedish contribution to the project will capitalize on local activities from the project DigiVäv, which has the goal of testing and developing new forms/methods of co­creativity, documentation that gets participants actively involved, activities and experiences through the innovative use of modern digital tools and technologies, to be developed in collaboration with the users (existing and potential) and will be developmental for both methodology and skills for everyone involved.

 

LOCAL PARTNERS

Studieförbundet Vuxenskolan (Adult Education Association)

Changemaker AB (Consulting and Educational business)

Svenska Vävrådets (Swedish Weaving Council) “Väv 2017 ­ Weaving Days”.

Väv i Väst (Weave in the West – Västra Götaland Regional delegation of the Swedish Association for Hand Weaving)

Slöjd i Väst (Handicraft in the West), and its network of handcraft consultants

Nämnden för Hemslöjdsfrågor (The National Swedish Handicraft Council), and its network of handicraft consultants ­ which tasks focus on information, further education, co­ordination of the work performed by handicraft consultants

STAFF

(Paulina, Petra, Per & Eva)

PARTICIPANTS

The participants in the workshops are a mixed group of weavers, textile craftsmen and digital natives, reaching from amateurs to professionals, everyone dedicated to and interested in how to learn and use social media as a tool to share knowledge and sell products.

Workshop 1

Date and place 17 November 2016 – Studieförbundet Vuxenskolan, Göteborg

Participants Mainly professional and semi-professionals artisans working in the textile sector (mainly weaving).

Subjects

  • Introduction and presentation of the international project EUDigiTAC.
  • Explanation about User Centered Design Process, the Internet, and Social Media
  • Gathering information about: artisans, digital tools used, personal experiences and wishes.
  • Discussion around project purposes and possibilities.
  • A debate about Internet, Social media and needs and practices. How do I sell, market i.e? Why is this topic important?

Workshop 2

Date and place 19 January 2017 – Studieförbundet Vuxenskolan, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Introduction and presentation of the international project EUdigiTAC and results of workshop n.1
  • Digital production and digital workshop concerning the use of different social media: What do I want to use and how do I make it work?
  • Group discussion and presentation concerning “how can we use digital tools to transfer knowledge about crafts?”

Workshop 3

Date and place 23 February 2017 – Studieförbundet Vuxenskolan, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Short summary of results from  workshops n.1 and n.2 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • Inspirational talk: Petra Orrbeck, Magasin Duett: http://magasinduett.se/
    • How can You as craftsman use digital tools to document/market/sell craft products?
  • Group discussion: how can we use digital tools to document/market/sell craft products?
  • Digital Workshop: working with smartphones and video

Workshop 4

Date and place 12 September2017 – Studieförbundet Vuxenskolan, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Short summary of results from  workshops n.1 -3 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • Inspirational talk: Maja Karlsson, Majas Manufaktur
    • How can You as craftsman use digital tools to document/market/sell craft products?
  • Group discussion: how can we use digital tools to document/market/sell craft products?
  • Digital Workshop: working with smartphones and video

https://youtu.be/lLl2Qj9YBwo

Workshop 5

Date and place 12 October 2017 – Studieförbundet Vuxenskolan, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Short summary of results from  workshops n.4 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • Inspirational talk: Petra Orrbeck, Magasin Duett: http://magasinduett.se/
    • How can You as craftsman use Pinterest to market/sell craft products?
  • Group discussion: how can we use digitals tools as Pinterest to market/sell craft products?
  • Digital Workshop: working with smartphones and video

Workshop 6

Date and place 11 November  2017 – Studieförbundet Vuxenskolan, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Short summary of results from  workshops n.5 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • Group discussion: how can we use digital tools to document/market/sell craft products?
  • Digital Workshop: working with smartphones and video, uploading on closed Facebook group

Workshop 7

Date and place 6 Mars  2018 – Göteborgs Remfabrik, Göteborg

Participants University students (Digital Natives) and professionals, semi-professionals weavers.

Subjects

  • Short summary of results from  workshops n.1-6 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • Inspirational Study visit: Göteborgs Remfabrik
    • Göteborgs Remfabrik and the textil cultural heritage. How to show Cultural Heritage?
  • Digital Workshop: working with smartphones and video and testing the web site. User feedback. Results.

INFORMATION

Studieförbundet Vuxenskolan Västra Götaland: http://www.sv.se/avdelningar/sv-regionforbund-vastra-gotaland/

Project DigiVäv: http://www.textilhemslojd.se/projekt/digivav

FB: Ett lyft för vävningen

Eva Gustavson eva.gustafson@sv.se, +46 (0) 707 99 31 59

 

Changemaker AB: http://changemaker.nu/

FB: Changemaker AB

Per Myrén per@changemaker.nu, +46 (0) 709 692 452