Confartigianato-Imprese Udine on suurim kohalikke käsitöölisiühendav ametiorganisatsioon Itaalias, mis toetab käsitöömeistrite koolitust ja töötamist. Praeguseks on Udine regioonis 77 kangakudumisega ning 123 rõivaste tootmisega tegelevat käsitööettevõtet. Käsitöölised kasutavad sotsiaalmeediat enamasti oma klientidega suhtlemiseks ning nende sooviks on oma ettevõtlustegevust arendada, kasutades tõhusamalt digitaalseid ja multimeedia võimalusi.

Meetodid

Kolmes esimeses töötoas püüti välja selgitada käsitööliste vajadused, õpilaste teadmised ning käsitöövaldkonna maine antud regioonis. Lisaks projekti peamisele sihtrühmale – käsitöömeistriteleja multimeediaspetsialistidele – osalesid ühes töötoas ka muuseumite esindajad ja kohaliku tekstiilipärandi asjatundjad. Projekti rahvusvahelise kohtumise järel korraldati veel kolm töötuba, kus õpilased mõtlesid sellele, kuidas käsitöömeistrite lugu jutustada. Kaks kohtumist toimusid koolis ning üks nn rändtöötuba korraldati erinevate käsitöömeistrite juures. Kui gümnaasium kaasati ametliku koostööpartnerina, pidi töörühm leidma kompromissi projekti eesmärkide ja kooli õppeprogrammi ning reeglite vahel.

Sihtrühm

Tüüpiline tekstiilivaldkonna käsitööline Udine piirkonnas on üle 45 aasta vanune naisterahvas. Regioonis tegutseb ka pereettevõtteid, mis annavad põlvest põlve edasi kangakudumise ja tikkimise traditsioone. Käsitöökogukonna noorema põlvkonna esindajateks on peamiselt kohalike gümnaasiumide õpilased vanuses 14–19 aastat. EUdigiTAC projektiga olidseotud mõned Confartigianto Udine ühingusse kuuluvad käsitööettevõtjad ja mõned kunstikallakuga gümnaasiumi Gymnasium G. Sello õpilased.

Confartigianato-Imprese Udine

Udine 3D conference

Friuli Doc 2016/2017

Progetto MANI

STAFF

Gian Luca Gortani, Confartigianato Imprese Udine

Gian Luca Gortani, Confartigianato Imprese Udine

General Manager

glgortani@uaf.it

Luca Nardone, Confartigianato Imprese Udine

Luca Nardone, Confartigianato Imprese Udine

Workshop Leader and Project Manager

lnardone@uaf.it

Saul Darù (Consultant)

Saul Darù (Consultant)

Illustrator and Graphic Artist

Rachele Francescutti, Confartigianato Imprese Udine

Rachele Francescutti, Confartigianato Imprese Udine

Artistic Craftsmanship Appointed

rfrancescutti@uaf.it

Federica Manaigo, Creaa (Consultant)

Federica Manaigo, Creaa (Consultant)

Communication Project Manager

manaigo@innovazionecreaativa.it

 

Workshop 1

Date and place

24 October 2016 – Confartigianato Imprese Udine

Participants

Mainly professional artisans and entrepreneurs working in the textile sector.

Subjects

  • Introduction and presentation of the international project EUdigiTAC.
  • Explanation about User Centered Design Process.
  • Gathering information about: artisans, digital tools used, personal experiences and wishes.
  • Discussion around project purposes and possibilities.
  • A debate about a regional community of practiceonline resourcescultural heritage available and target group (+ sector) habits.

Outcomes

Professionals and amateurs compose the regional textile handicraft community. Confartigianato Imprese Udine – as a trade association – first supports training and working opportunities in a professional perspective.

The workshop participants are mainly professional artisans and entrepreneurs working in the textile sector, the project staff found it very hard to involve artisans who are completely disconnected. IT literate people compose the target group; nevertheless, their competencies are very different (from very few to wide). They all surf the web, some of them use digital tools for work and knowledge purposes.

Participants are inclined to share their knowledge and experience. They would like to develop their audience and reputation, but they often experience lack of time.

Artisans involved admitted there is a need for building the regional network, because sometimes they do not know each other. At the same time participants agreed that the Friuli Venezia Giulia important textile heritage as a cultural product deserves to be better known and promoted.

Workshop 2

Date and place

8 February 2017 – Confartigianato Imprese Udine

Participants

High school students (artistic lyceum, fashion design curriculum), teachers, practitioners, textile museums operators.

Subjects

  • Introduction and presentation of the international project EUdigiTAC and results of workshop n.1
  • Collective mapping of regional textile materials, techniques, and knowledge
  • Participatory recognition about more and less known elements of the map
  • Group game: imagining new companies that combine traditional elements and digital tools
  • Group game: negotiating singular points of view to find a collective vision

Outcomes

High school students (artistic lyceum, fashion design curriculum) for this workshop were invited, who participated alongside with teachers, practitioners and textile museums operators.

One of the topics of discussion was around information gap:

  • wider audiences don’t have any basic education around textile issues
  • the great regional textile heritage is not easily accessible on-line, especially for non-Italian speakers and/or not expert people
  • some documents need a long work to be digitalized (e.g. the numerous weaver notebooks)
  • young people (even interested in this field) don’t know where to find resources

The group debated about the topics that should be taught and spread. They chose collectively three fundamental themes:

  1. Decoration and symbolism
  2. Natural fibers production
  3. Traditional clothing and accessories (concept and design)

An innovative way for developing textile handicraft is the cross-hybridazing between ancient processing techniques and new applications (e.g. “Merletto” is used now for jewelry or complement accessories). Some important heritage elements are unlikely actualizable, such as altar cloths, nevertheless people are interested in learning some techniques if they can see future work possibilities.

Workshop 3

Date and place

2 March 2017 – Confartigianato Imprese Udine

Participants

Mainly professional artisans and entrepreneurs working in the textile sector.

Subjects

  • Short summary of results from workshops n.1 and n.2 and discussion
  • Updating information about: artisans, digital tools used, personal experiences and wishes.
  • How can we tell about our local textile heritage in an innovative way?
  • How can we promote our companies through traditional techniques in an original and “fresh” way?
  • How can we create new audiences (both as prospects/clients and as new artisans?

Workshop 4

Date and place

27 September 2017 – Liceo Artistico G.Sello, Udine

Participants

High school students (artistic lyceum, fashion design and audio-visual curriculum), craftsmen

Subjects

  • Sharing by the artisans of some characteristic features of their production reality, such as cultural, technical issues and territorial, historical or family elements.
  • Creation of six working groups formed by an artisan reality, some students of the audiovisual curriculum and some students of the fashion curriculum.
  • Collective elaboration (in the various groups) of a story to be developed in video form.

Outcomes

  • Choice of a characterizing element to be used for the storytelling of each craft reality.
  • Creation and presentation of a first canvas / storyboard by each group.

Workshop 5

Date and place

10 October 2017 – itinerant among the artisans’ workshops

Participants

High school students (artistic lyceum, fashion design and audio-visual curriculum), artisans

Subjects

  • Visit at the artisan laboratories of the region.
  • Ability to see and touch materials, machinery and artefacts.
  • Listening to the stories of the entrepreneurs and workers.

Outcomes

  • Collection and production of photographic and audio-visual documentation material
  • Creation of some sketches
  • Interviews with students about the experience

Workshop 6

Date and place

6 November 2017 – Liceo Artistico G.Sello, Udine

Participants

High school students (artistic lyceum, fashion design and audio-visual curriculum), artisans

Subjects

  • Presentation of the video works by the students.
  • Discussion with the artisans regarding the choice of content and style.

Outcomes

  • Indications for the improvements of audio-visual projects.

Workshop 7

Date and place

27 march 2018 – FaberLab, Udine

Participants

High school students (artistic lyceum, fashion design and audio-visual curriculum), artisans

Subjects

  • Testing the web platform
  • Discussion among students and craftsmen about registering and sharing material on the website

Outcomes

  • Uploading the video realized and creation of posts
  • Questionnaires regarding the usability